MDA Let's Play - MDA Rivals 2022

The Muscular Dystrophy Association (MDA) hosted “MDA Rivals”, a one-day streaming event on Twitch, featuring the stars of the MDA’s Let's Play gaming community and professional streamers, including Indianapolis Colts running back and the MDA 2022 National Spokesperson, Nyheim Hines.

For their "MDA Rivals" event, the Muscular Dystrophy Association wanted to update their branding for this year with a new logo and visuals. The update we created maintained the brand's colors, blue and yellow, and the visual theme is comprised of large rounded shapes with lots of movement to establish a 'game show' aesthetic that's catered towards a family friendly audience.